Modern Farmhouse—new to me

Submitted to Product Chat

Sorry but I must not be up to date.
I saw this wonderful paint - new to me-used on a bloggers refurb post....... can you please educate me?

What is Modern farmhouse and what colors are in the line- and why would you use it over other many Rustoleum spray paint choices? Im sure it might have special properties or finish. Forgive me -my local rural hardware store has a good -but obviously limited spray paint selection. I live about a hour ride to significant retail venues, may have missed this paint lines introduction? Im certainly interested in all things spray paint.

So many choices!
Thanks Rustoleum expert!