Varathane Wood Stain Label Feedback

Submitted to Community Café

Hi everyone,

We are updating our product labels for Varathane Wood Stain and hope to gather your feedback and opinions before making any decisions. We want to ensure Rust-Oleum labels describe our products clearly so you know exactly how and when to use them. Please read the product description and answer the questions below in the comments section.

Product Description:

"Bring out the beauty of natural wood—lightning fast—with Rust-Oleum® Varathane® Fast Dry Wood Stain. This high-performance stain features nano pigments, which intensify color clarity and highlight wood grain, delivering the perfect shade in just one coat."

  • Achieves target color in one coat
  • Dries in one hour
  • Complete projects 3X faster
  • Great for furniture, trim, floors and more
  • Exceptional coverage – 275 square feet per quart


We want to know which description would be the best option to describe the product benefit of one rich coat coverage. Which of these are your favorite? Do you have any other ideas on how to best communicate that for the front of the package?

  • Achieves color in ONE coat
  • Maximum color in ONE coat
  • Full color in ONE coat
  • True color in ONE coat
  • ONE coat technology